Month: March 2021

LinkedIn Strategy

LinkedIn Is one of the most popular social networking sites for today’s professionals.

Not only are small businesses using LinkedIn to generate excitement about their company, but they can also take the opportunity to look for new talent to join their business as well.

A Brief Overview of LinkedIn

Officially launched in 2003, Linkedin has gone on to attract more than 225 million registered users worldwide!

As the #4 most popular social networking site, under Pinterest, Twitter and Facebook, LinkedIn is now accessible in 20 different languages.

Current demographic research reveals that LinkedIn receives more than 65 million unique visitors each month from the United States alone, bringing its global unique visitor total to nearly 179 million a month.

LinkedIn encourages professional networking by alerting users to who their 2nd and 3rd degree connections are.

For example, if you have several clients as 1st degree connections, there’s a great chance that many of their 1st degree connections are their own clients too.

This is a tremendous opportunity to reach out and expand your network to users who’ve more potential to become new clients or great team members.

How to Grow Your Company’s LinkedIn Presence

Just like with any social media marketing campaign, you need to devote time to building an interesting and authoritative presence on LinkedIn.

Because it’s also a surefire recruiting tool for fresh, new talent, your company really needs to shine.

Use a Current, Professional Headshot

Being current and relevant is important on LinkedIn, so make sure you have a sleek and professional profile picture.  Let’s say you’re a freelance business consultant for example, and you want to use your own image as the face of your brand.

You’ll need to upload a high-resolution, up-to-date professional picture of yourself for your LinkedIn profile picture; likewise, if you want your staff as the image of your brand to promote a more “family-friendly” business vibe.

Use Your Logo & a Custom Background Image

While many LinkedIn profiles feature photos of individuals, you can also use a striking image of your company logo as your profile pic too.

Next, you will want to use your page as an opportunity to explain what your business is about, your achievements, and future goals for your business.  High quality content is important here since you’re trying to market yourself to a professional demographic online.

LinkedIn also has fantastic tools that allow you to really beef up your page and show off your expertise even more.  One such feature is the ability to upload published documents that you wrote.

Get Reviews & Endorsements

And not only that, but you can use LinkedIn’s most recent profile feature to grow your business credibility through the power of “endorsements.”  As your LinkedIn network grows and you accumulate more 1rst degree connections, people can publicly endorse such relevant skills as “project management”, “content marketing”, or “digital strategy.”

Optimize Your Page

Do not forget search engine optimization.  Your LinkedIn profile contains links to your website(s).  These are helpful inbound link to your site.

Further, if your website gets shared or mentioned on other pages in LinkedIn, these will also help send signals to the search engines which will help your SEO efforts.

It is never too late to set up an account and embark on a professional LinkedIn marketing strategy. 

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4 Mistakes to Avoid with Social Media

Having a social media marketing strategy can make or break a business.  Around 90% of Millenials have at least one social media account and are quite active. Not only Millennials are using social media, but you also have Gen Z and Baby Boomers using it often, too.  With so many potential customers online, it is incredibly hard not to have a social media strategy.

If you have a social media strategy, great!  However, if you see followers decreasing or plateauing, then check out these mistakes that you can correct easily.

Spreading Yourself Too Thin

It can be tempting to get your business on as many social media platforms as possible.  However, that can lead to spreading yourself too thin. Being everywhere can be counterintuitive.  There’s a good chance you won’t be able to keep up with posting, which can lead to certain groups seeing certain accounts as non-active.

Start with 2-3 of the most popular social media platforms your target audience uses.  Once you have a great rhythm going with those, you can look at adding more.

Using Too Many Hashtags

Hashtags are a great way for your content to be seen in searches on social media platforms. Follow the Golden Rule of Less is More.  Having too many hashtags makes your post look more like spam than helpful or interesting content.  Use niche keywords to help get your content higher on searches.  Stay away from broad keywords like “sunsets” or “design”.

Keep your hashtags under 10.  Any higher and you can turn people away from your business.

Too Much At One Time

We again come to the Golden Rule of Less is More.  Posting several pieces of content one after the other every day may seem like a good way to get your content out there, but it can turn followers and fans away.

Aim to post content on a regular and consistent schedule.  Social media platforms come with insights for business accounts.  This is a great help to see which day and time is the best to post.  Use apps like Buffer to schedule these posts, so you don’t have to think about it later!

Being Anti-Social on Social Media

What is the point of being on social media if you never get social with your audience?  Being silent in your comment section is a quick way to disengage your followers.  You don’t need to be the biggest extrovert, but making sure you respond to comments and messages helps build long-lasting relationships and trust.  Your followers want to feel close to you, and you can easily do this by commenting or responding to messages appropriately.

It doesn’t take much to make small mistakes on social media that could cause engagement and follower numbers to drop.  However, the solutions to these are even easier!  Implementing these changes today will have you seeing drastic results you are sure to love!

Do you have a great way to increase followers and engagement?  Share it with us below!

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150,000 Security Cameras Hacked

A hack of up to 150,000 security cameras installed in schools, hospitals and businesses is being investigated by the firm that makes them.

Hackers claim to have breached Verkada, a security company that provides cameras to companies including Tesla.

Hacks were reported from feeds from prisons, psychiatric hospitals, clinics, and Verkada’s own offices were hijacked.

Verkada told the several news agencies it was “investigating the scale and scope of this issue”.

The company added it had notified law enforcement. However, it did not confirm the size and scale of the attack.

News organizations also reported that the transport start-up Virgin Hyperloop was among the list of impacted user accounts disclosed by the hackers.

Software provider Cloudflare reported that it had been alerted to a “handful” of cameras that might have been compromised at its offices around the world.

A Verkada camera inside a Florida hospital, reportedly seen by Bloomberg, showed what appeared to be eight workers tackling a man and pinning him to a bed.

Another video showed officers in a police station in Stoughton, Massachusetts questioning a man in handcuffs.

One, inside a Tesla warehouse in Shanghai, showed people working on an assembly line.

No news outlets have been able to independently verify these videos.

‘Too much fun’ – The hackers also said they had gained access to the security cameras of Sandy Hook Elementary School in Newtown, Connecticut, where a gunman killed more than 20 people in 2012.

Speaking to Bloomberg, someone named Tille Kottmann claimed credit for hacking into Verkada’s systems.

The reasons for the hack, Kottmann said, were, “lots of curiosity, fighting for freedom of information and against intellectual property, a huge dose of anti-capitalism, a hint of anarchism – and it’s also just too much fun not to do it”.

The attack was reportedly unsophisticated, involving use of a “super admin” account to gain access to Verkada.

Bloomberg said that after they had contacted Verkada, the hackers lost access to the video feeds and archives.

A spokesperson for Verkada told news outlets: “We have disabled all internal administrator accounts to prevent any unauthorised access.”

“Our internal security team and external security firm are investigating the scale and scope of this issue, and we have notified law enforcement.”

The company has also set up a support line for their customers.

Meanwhile Cloudflare told several news outlets: “This afternoon we were alerted that the Verkada security camera system that monitors main entry points and main thoroughfares in a handful of Cloudflare offices may have been compromised.

“The cameras were located in a handful of offices that have been officially closed for several months.”

Tesla has yet to comment.

The breach comes after further details of a hack on Microsoft Exchange are beginning to emerge.

The attack used previously unknown flaws in the email software – and sometimes stolen passwords – to steal data from targets’ networks.

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