Social Media

LinkedIn Is one of the most popular social networking sites for today’s professionals.

Not only are small businesses using LinkedIn to generate excitement about their company, but they can also take the opportunity to look for new talent to join their business as well.

A Brief Overview of LinkedIn

Officially launched in 2003, Linkedin has gone on to attract more than 225 million registered users worldwide!

As the #4 most popular social networking site, under Pinterest, Twitter and Facebook, LinkedIn is now accessible in 20 different languages.

Current demographic research reveals that LinkedIn receives more than 65 million unique visitors each month from the United States alone, bringing its global unique visitor total to nearly 179 million a month.

LinkedIn encourages professional networking by alerting users to who their 2nd and 3rd degree connections are.

For example, if you have several clients as 1st degree connections, there’s a great chance that many of their 1st degree connections are their own clients too.

This is a tremendous opportunity to reach out and expand your network to users who’ve more potential to become new clients or great team members.

How to Grow Your Company’s LinkedIn Presence

Just like with any social media marketing campaign, you need to devote time to building an interesting and authoritative presence on LinkedIn.

Because it’s also a surefire recruiting tool for fresh, new talent, your company really needs to shine.

Use a Current, Professional Headshot

Being current and relevant is important on LinkedIn, so make sure you have a sleek and professional profile picture.  Let’s say you’re a freelance business consultant for example, and you want to use your own image as the face of your brand.

You’ll need to upload a high-resolution, up-to-date professional picture of yourself for your LinkedIn profile picture; likewise, if you want your staff as the image of your brand to promote a more “family-friendly” business vibe.

Use Your Logo & a Custom Background Image

While many LinkedIn profiles feature photos of individuals, you can also use a striking image of your company logo as your profile pic too.

Next, you will want to use your page as an opportunity to explain what your business is about, your achievements, and future goals for your business.  High quality content is important here since you’re trying to market yourself to a professional demographic online.

LinkedIn also has fantastic tools that allow you to really beef up your page and show off your expertise even more.  One such feature is the ability to upload published documents that you wrote.

Get Reviews & Endorsements

And not only that, but you can use LinkedIn’s most recent profile feature to grow your business credibility through the power of “endorsements.”  As your LinkedIn network grows and you accumulate more 1rst degree connections, people can publicly endorse such relevant skills as “project management”, “content marketing”, or “digital strategy.”

Optimize Your Page

Do not forget search engine optimization.  Your LinkedIn profile contains links to your website(s).  These are helpful inbound link to your site.

Further, if your website gets shared or mentioned on other pages in LinkedIn, these will also help send signals to the search engines which will help your SEO efforts.

It is never too late to set up an account and embark on a professional LinkedIn marketing strategy. 

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